Game and gift maker teams up with book publishers - San Francisco Business Times:

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The arrangement will let the three-person game and gift company to close its Benici a warehouse andoutsource fulfillment, invoicingy and collections to the larger book companies so SmartsClo can focus on developing new food, travel and lifestyle games designed to entertain and teach players. "Now we can really focusd on creating and marketing new saidJulie Tucker, who co-foundedr the San Francisco company with Jennifer Elias in 2002. The which has sold more than 138,00o0 units of 17 games so far at places includingthe , the Wine Merchant in San Francisci and J Winery in Healdsburg, is trackinh to do $1 million in revenue this year.
The new arrangemenft will boost thatnumber "significantly,' because Chronicle has agreed to sell SmartsCo products to retail stores, increasin g the company's sales associates from 40 to 300 and leveraginy Chronicle Book's name. San Francisco's Chronicle with publishes "The Wors t Case Scenario" and about 300 other books and stationeryy productseach year, did an estimated $20 milliojn in revenue last year. Quirk Booksz of Philadelphia will help SmartsCo develop new productes and freshrevenue streams.
SmartsC boils down the essence of a topidc onto flash cards andother easy-to-transport formats and present the informatioh as a game in a true-or-falsr or multiple-choice format.