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Officials at the Napa-based wine-marketing shipping, compliance and fulfillmengt company said the deal is subject to due diligence anddefinitivd agreements. If the deal goes through, said Inertias spokesman Tom Wark, it will be the first time inthe industry’s history that one compang combined capabilities in e-commerce, regulatory logistics, shipping and fulfillment “undetr one roof.
” Napa-based New a troubled wine-shipping and fulfillment company, seemed headesd for a different deal just 24 hours ago, but nearlty complete plans for a purchase of assets by fell through at the last Eight-year-old New Vine laid off much of its staff a week ago and brusquely told customeres last weekend it was no longer receiving or processing new orders. “In order to address New Vine’s customer needs and allow for their systems and operations to get back onlined and shipmentsflowing immediately, IBG will provide interim cash fundinbg to New Vine pendingt final documentation,” IBG President and CEO Ted Jansenm said in a June 5 statement.
“Operations are already gearingf up and we are confident in the ability ofNew Vine’s operationa l team and employees to quickly respond.” Jansen said his company is committed to the “direct saless channel,” meaning direct sales to wine-buying consumers, as an efficient and profitablee way for wineries to access the wine market, control theier brands and enhance profitability. “We remain committed to providing leadinh solutions for the expansion of direct wine on behalf of our clients and the wine industru asa whole, who seek a solution to the complexitiezs of direct shipping,” he said.
Inertia helpa customers build and expand onlinew winesales sites, by providing the toola to market wineries’ products online. All told, it helpse more than 500 wine brand gain access to online Clients useits web-based technologyt to handle online sales, process manage inventory and wine ensure compliance with regulations, and for other customer-service functions, accordinfg to Inertia.
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