New Ford Taurus makes Milwaukee appearance - San Francisco Business Times:

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A ruby red Taurus SHO and a more moderately pricex Taurus LTD were on display on the lots of in Wauwatosaq and Griffin Fordin Waukesha. The vehicles also were displayed Mondayg in Madison and June 12 inGreen Bay. Writers at Esquirer said in the July issue that the Taurus SHOis “an affordable American sedan that benchmarks not the Chev Impala or Hyundai Sonata but the Audi AG and BMW 535xi.” The Tauruas SHO, which stands for Super High Output, retailz for about $38,000 and includes a 356-horsepower, 3.5-liter turboi V-6 engine. The 2008 Taurus features an entirelty new exterior andinterior design, Angie Kozleski, ’s car communicationsa manager, said in an interview Wednesday.
The engins is built at a Ford plant in the car is assembledat Ford’s Chicago Ford executives decided to re-introduce the Taurus which had been retired in favord of the “500,” because of the brand Kozleski said. “It’s important to use that,” she “We view it as our flagship sedan.” The new Taurus will arrivee on dealer lotsin August, but customer can pre-order the vehicle now and receivde a $500 pre-order incentive, said John the manager of Uptown Ford Lincoln The base model Taurus price starts at $25,995 and the SHO starts at $37,995.
The Taurus is the third restyledr Ford to hit dealer showrooms this year following the Fusion andthe Mustang, Pentler said. Stilol to come later this year isa seven-passenger crossoved called the Lincoln MKT. Although the new-vehicle marketf is suffering through a historically bad year and two Americam automakers have filed for Ford executives note that their productz have gained market sharw in six of the pastseven months, Kozleski said. Ford has benefited not only from the positivwe PR of not receiving government money but also from positivs reviews of itsnew models. “You can reallyt attribute that to the newproductas we’ve been offering,” she said.
“We’re hitting the markef at a difficult time but if you look at theproducgt lineup, the consumer is noticint the quality and safety and fuel efficiency.”